Stop staring at a blank caption box.

A complete 30-day social media plan for your small business — what to post every single day, the hook that stops the scroll, and the caption to build on. Pick your business below and see a real week, free.

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Week one, exactly as it appears in the full plan — hooks, captions, tips and all.

Salon & barbershop — week one of thirty days

Days 8–30 + hook library are in the full plan

Day 1·Attract·Reel / short video

Myth-bust

Face the camera and bust this myth your clients believe: “Cutting your hair makes it grow faster”. Say the myth, pause, then give the truth in under 30 seconds.

Hook: Stop believing this: “Cutting your hair makes it grow faster”

Caption skeleton + CTA + tip

The myth: Cutting your hair makes it grow faster

The truth: [2–3 sentences — what you see every day that proves otherwise]

Save this for the next time someone repeats it.

CTA: Save this post

Pro tip: Put the myth on screen as text in the first frame — it doubles as your thumbnail.

Day 2·Connect·Story

Behind the scenes

Film 15 seconds of mixing a custom color formula and explaining what each part does. No polish — phone in one hand, real work in the other.

Hook: What clients never see…

Caption skeleton + CTA + tip

A little peek behind the curtain: mixing a custom color formula and explaining what each part does. This is the part of the job nobody posts about.

CTA: Reply with an emoji if you want more of these

Pro tip: Stories with a poll sticker get replies — add “want to see more? yes/obviously”.

Day 3·Attract·Carousel

Quick win

Turn this tip into a 4-slide carousel: Rinse with cooler water — hot water opens the cuticle and dumps your color down the drain. Slide 1 = the promise, slides 2–3 = the how, slide 4 = your handle + CTA.

Hook: Do this before your next appointment (takes 2 minutes)

Caption skeleton + CTA + tip

Rinse with cooler water — hot water opens the cuticle and dumps your color down the drain

[Expand in 2–4 short lines — the why, then the how]

Follow for one of these every week.

CTA: Follow for more

Pro tip: Carousels get a second impression when viewers swipe — put a cliffhanger on slide 1.

Day 4·Convert·Photo post

Result spotlight

Post a result: a box-dye correction that took four hours and went from patchy orange to seamless dimension. Before/after if you have it; if not, the after plus the story of where they started.

Hook: This took [timeframe]. Here’s what changed.

Caption skeleton + CTA + tip

a box-dye correction that took four hours and went from patchy orange to seamless dimension

Where they started: [1 line]
What we did: [1 line]
Where they are now: [1 line]

Want this? My appointment link is in bio.

CTA: Book through the link in bio

Pro tip: Always get permission before posting a client result — first name + last initial at most.

Day 5·Connect·Text post

Ask the audience

Ask one easy, opinionated question your clients will argue about in the comments. Keep the post to two lines.

Hook: Settle this for me:

Caption skeleton + CTA + tip

Settle this for me: [either/or question about your world — the pettier the better]. Wrong answers welcome.

CTA: Vote in the comments

Pro tip: Reply to every comment in the first hour — each reply is a new touch with the algorithm.

Day 6·Attract·Reel / short video

FAQ answered

Answer the question you get most: “How often should I actually come in?”. 30–45 seconds, answer first, explanation second.

Hook: “How often should I actually come in?” — asked and answered.

Caption skeleton + CTA + tip

You asked: How often should I actually come in?

Short answer: [1 line]
Longer answer: [2–3 lines]

What else should I answer? Drop it below.

CTA: Ask your question in the comments

Pro tip: Film these in batches — five FAQs in one sitting is five weeks of this slot.

Day 7·Retain·Story

Week-one recap + soft offer

Re-share your best post from this week to stories and add one line about new-client first visit includes a free deep-conditioning treatment. Low effort on purpose — rest day.

Hook: ICYMI — this one hit a nerve.

Caption skeleton + CTA + tip

Re-share + one line: “Spots this week: [number]. DM me ‘IN’ and I’ll send details — new-client first visit includes a free deep-conditioning treatment.”

CTA: DM me “IN”

Pro tip: A DM keyword (“IN”) turns a passive view into a conversation you control.

Days 8–30 continue from here.

Three more weeks for every niche, plus 160 hooks, 5 caption formulas, and the posting cheatsheet.

Unlock the full plan · $12

The whole engine. Twelve dollars. Once.

30 days × 12 business types. 360 fully-written post briefs — the idea, the format, the hook, the caption skeleton, the CTA, and a pro tip on every single day.
160 scroll-stopping hooks. 10 written specifically for each business type, plus 40 universal fill-in-the-blanks.
5 caption formulas. The structures behind posts that get saved and shared — with when-to-use-which.
Posting cheatsheet. When to post, how often, and the four rules that make the algorithm work for a small business.
Ready-to-paste hashtag sets. Two per business type. Copy, paste, done.
Print it, keep it forever. One payment. Print the whole month or keep it open in — you guessed it — one tab.

$12

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Fair questions

Is this AI-generated slop?

Every brief, hook, and tip was written by hand, by an author who reads small-business social feeds for a living. The plan tells you what to make — your voice, your photos, and your clients make it yours.

What if my business type isn't listed?

The 12 packs cover most local service businesses, and the 40 universal hooks plus the caption formulas work for any niche. If yours is truly missing, the closest pack still hands you the structure — swap the specifics.

Do I need any tools or apps?

No. Your phone camera and whichever platforms you already use. Nothing to install, no subscription, no login.

Is it really one payment?

Yes. $12, once, via Stripe. It unlocks instantly on this device, and you can reopen it on any other device with the email you bought with.